Tech is te gek!
Posted By margot on May 29, 2018
Tech is te gek! is a campaign for Albert Heijn, in which children from 6-12 years are stimulated to take their first steps in the field of programming, via an augmented reality app. In this app, children can bring a virtual robot, named 'Techie', to life by collecting different code-blocks.
Albert Heijn's question
For this summer's (2018) campaign, Albert Heijn was exploring for a fun and creative way to raise awareness of the theme ‘technique’ among children from 6-12 years, this in collaboration with NEMO Science Museum. The ability to use and understand computer code, named computational thinking, takes an important role in this. Albert Heijn is taking the responsibility to focus on this essential skill, which is becoming increasingly important, and is in the lead to give attention to this subject.
&samhoud media and &ranj developed an augmented reality app, in which children can make their personalized robot dance and move around. Tech is te gek! is not only educational, it is also a lot of fun. This is because children are able to be creative and to create their own storylines in a playful way. By collecting all twenty cards at Albert Heijn, children can form a series of code-blocks, with which they can make more and more cool moves. Ultimately, these creations can be shared as little videos to friends and family. Because of the simple visual programming style and the playability on phones, it is accessible for everyone above the age of 6 years.
The campaign is activated nationally across all Albert Heijn supermarkets. Special to this campaign is that a YouTube channel was created, where famous bloggers and vloggers share their videos with Techie to increase awareness and publicity about Tech is gek! Besides, the hashtag #AHtechie was created to enable everyone to share their creations.
Everyone across the Netherlands will become familiar with computational thinking, and will make their very first steps in the field of programming. All because of the ‘Tech is gek!’ campaign.