Our approach to turning big ideas into playable solutions

See how we collaborate to design your custom game-based solution or...
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Every organization—and every challenge—is unique

That’s why we begin by deeply understanding your goals and context. What are you aiming to achieve? Who are you trying to reach? How does this fit within your broader strategy?

Right from the first contact, we'll work with you to explore how gamification and interactive experiences can drive your objectives. Even if your vision isn’t fully formed, we’ll guide you through the early stages—helping to shape your ideas, clarify your needs, and define a solution that fits.

Our consultative approach ensures that by the time development begins, you have a clear direction and a tailored path forward.

The Development Journey – Step by Step

Discovery

We collaborate to define goals, understand your audience, and shape gameplay for real-world impact. Your product owner joins our team, while your experts help craft the game’s content and direction—ensuring the project stays true to your vision.

Digital Development

Using Agile, we develop in sprints—building, testing, and refining as we go. This ensures flexibility, ongoing collaboration, and progress that consistently aligns with your goals.

Content Development

Content evolves alongside the game’s structure. Working with your experts, we shape the core narrative and gradually refine details—ensuring accuracy, engagement, and alignment every step of the way.

Media Production

Ideas become reality through rich visuals and interactive assets. Whether produced in-house or with partners, all media aligns with the game’s vision—enhancing the player experience and ensuring high-quality results.

Testing

Testing is continuous—through user feedback, automated checks, and QA reviews. Issues are caught early, ensuring smooth, engaging gameplay by launch.

Deployment

We handle deployment, from integration to app store releases, ensuring seamless rollout. Full documentation supports long-term operation and scalability.

Live Operations and Support

Post-launch, we provide ongoing support, monitor performance, and roll out updates. Our team ensures your game stays engaging and runs smoothly, long after release.

A Seamless Co-creation Process

Collaboration At Every Step

The best solutions emerge when we create together. Our approach to game development is rooted in true co-creation – blending your expertise with our game design know-how to craft serious games that resonate deeply with your audiences.

Your product owner plays a key role in this journey, becoming an essential part of our development team. Alongside your subject matter experts, they help shape content, refine ideas, and ensure every decision reflects your goals. Together, we build something that feels uniquely yours – from concept to final product.

Here's how we work together:

cocreate workshop

What Our Clients Are Saying About Working With Us

The collaborative atmosphere really stands out. It genuinely feels like we’re aligned as one team, aiming at shared goals.

&ranj is excellent in adapting their communication to align with our specific way of working, consistently presenting clear ideas and suggestions. Their proactive approach makes our partnership smooth, enjoyable, and highly productive.

Sr. Learning Design Manager
Global Consulting Firm

Working with &ranj was a valuable experience. The structured project approach and the diverse, multidisciplinary team clearly showcased their expertise.

I especially appreciated their professional collaboration style, openness, and innovative way of generating fresh ideas. Their transparency about roles and responsibilities created trust and made collaboration straightforward and effective.

Talent Marketing Manager
Global Pharmaceutical Company

Our experience with &ranj was professional, friendly, and stimulating from the start. Their ability to deeply engage and challenge us as subject matter experts was extremely beneficial.

While aligning our internal processes took time, their patience and transparency throughout this journey were impressive. Their clear focus on high-quality standards reinforced our confidence and enthusiasm to partner with them.

Head of Innovation
International Leadership Advisory

Quick Answers to Common Questions

Frequently Asked Questions

How long does it take to develop a game-based product?

The development timeline varies depending on the complexity and scope of the game. On average, projects take between 4 to 6 months. Simpler products can be developed in 8-12 weeks, while larger, fully immersive games may take up to a year or longer.

What makes a good product owner for serious game development?

A strong product owner bridges the gap between your organization and the development team. They should:

  • Understand the Vision: Clearly communicate goals, target audience, and desired outcomes.
  • Be Decisive: Make informed decisions quickly to keep the project moving forward.
  • Stay Engaged: Regularly provide feedback, attend reviews, and collaborate closely with the team.
  • Coordinate Internally: Gather input from stakeholders and subject matter experts, ensuring alignment across departments.
  • Prioritize Effectively: Balance must-have features with nice-to-haves, focusing on the greatest impact within the constraints.
How much does it cost to develop a custom game-based solution?

Costs depend on the game’s scale, technology, and design complexity. A small, web-based game may start at €50,000, while larger, multi-platform experiences can exceed €250,000. We work closely with clients to define a scope that fits their budget and goals.

How involved do we need to be during development?

Your involvement is crucial. We work in close collaboration, integrating your product owner into the development process and consulting subject matter experts at key stages. Regular feedback loops and workshops ensure the game aligns with your objectives and audience needs.

How do you measure the success of a game-based product?

Success is measured by defining clear KPIs (Key Performance Indicators) at the start, such as engagement rates, learning outcomes, or behavioral change. We often conduct user testing and gather analytics post-launch to track performance and make iterative improvements if needed.

Still Curious? Let’s Talk About Your Project!

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