Meet the minds

About our company

&ranj team

Our mission

We achieve positive behavioral change through play

We are a close-knit team of creative minds conquering the world with our impactful solutions from Rotterdam in The Netherlands. Founded in 1999 by two passionate creatives, we have grown into a professional and innovative game studio.

With our dynamic team of enthusiasts, we apply our deep knowledge in behavioral science, game design, computer science and AI to help our clients achieve behavioral change through play.

Proof we’ve been busy

Our impact in numbers

35

experts – Skilled in game design, game development,  AI, visual design and production, driving innovation and impactful solutions.

500
+
projects completed – Backed by over 25 years of experience, delivering game-based solutions that create measurable results.
35
+

geographies served – Over 25 years of refining our craft, ensuring every project benefits from the insights and expertise gained along the way.

1000000
+

users engaged – Our games have reached and inspired over a million players worldwide, driving meaningful interaction and impact.

50
+

industry awards – Recognized for excellence and innovation, our work continues to set benchmarks in serious game design.

80
%
repeat clients – A testament to trust—80% of our clients return for new projects, confident in our consistent delivery and results.

Meet the team

Anique-Mulder

Anique Mulder

Managing Director

Wouter-Krijger

Wouter Krijger

Commercial Director

Bruno-Jordaan

Bruno Jordaan

Design & Development Director

Meet the full team

Making a difference through play

Together we build a brighter future

This is more to us than just a slogan. We believe that our games have the power to drive meaningful change. Whether it’s creating educational tools for children in refugee camps, advancing scientific understanding, or partnering with organizations to tackle societal challenges, we’re committed to making an impact where it matters most.

That’s why over half of our annual revenue comes from projects tied to ESG goals. Together with our clients, we use play to spark learning, drive change, and help build a more hopeful, inclusive future.

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A family of boutiques

Proud to be part of the &samhoud group

&ranj is proud to be part of the &samhoud group – a unique family of change boutiques dedicated to helping leaders create breakthroughs. &samhoud takes a holistic approach, aligning strategy, processes, systems, and people to drive organisational and behavioural change. Combining creativity, AI, technology, and data, they guide clients from strategic challenges to full implementation.

What truly sets &samhoud apart is their belief in the power of people to drive change. By uncovering the true drivers of individuals and organisations, they’ve been delivering transformative results for over 35 years.

Since acquiring a 50% stake in &ranj in 2015, &samhoud has been a key part of our journey. Now, as of 2023, we’re thrilled to officially be a full member of this group.

Visit the &samhoud website

Values we breathe

friendship-icon

Friendship

Our studio is more than a workplace, it's a space for friendships! We support and uplift each other, embracing diverse perspectives. Success is something we celebrate together, with colleagues and clients.

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Authenticity

We know who we are and embrace our true selves. We’re always striving to create a welcoming space where everyone feels comfortable to speak up and flourish.

 
intensity

Intensity

What we do, we do with dedication and excellence. Everyone has the space to pursue their own ambitions. We strive to be the best at achieving breakthroughs, balancing action with reflection, and freedom with responsibility.

playfulness

Playfulness

With humor and curiosity, we challenge each other to think creatively in a safe and supportive environment. Driven by a childlike sense of wonder, we celebrate successes and turn mistakes into valuable lessons.

Your vision, our expertise

Ready to explore how we can work together?

We’d love to connect! Our team creates game-based solutions for any audience, topic, or platform. From start to finish, we’ll guide you every step of the way to bring your vision to life.

Let's connect to discuss how &ranj can help you

  • Upskill employees with engaging learning experiences
  • Boost completion rates at a global scale
  • Gain rich behavioral insights
  • Make complex learning topics easy-to-grasp
  • Accelerate soft-skill development