For retail, logistics, healthcare, and large operational teams

Behaviour change is hard, unless it’s relevant

Custom on-the-job gamification helps teams build better habits, right in the flow of their work.

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Built on behavioural science

We use proven models like COM-B to identify what helps or hinders key behaviours, then design solutions that work in the real world.

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No time needed, just timing

Our game layers wrap around existing routines,  triggering the right behaviour in the moment, without adding workload.

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Tied to real outcomes

From revenue to service scores, you’ll see measurable change, because the game plays out where your KPIs live.

 

Join the organisations achieving behavioural change for 100K+ employees

Roche BW
PWC BW
Ahold BW
VZ BW
Randstad BW
ANWB BW
Philips BW
LTP TENEA BW
Bosch BW
JJ BW
ABN AMRO BW
Wuppermann BW
DAF BW
ING BW
Rabobank BW
Sandvik BW

The problem

People attend the training... Then forget it on Monday

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Workshops and e-learnings don't translate into action

They inform but rarely inspire meaningful change in the moment.

  • People forget most of what they learn within days

  • Training feels too removed from real-life work

  • Learning happens, but behaviour stays the same 

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Top-down approaches fail to engage people where they are

Big strategies don't stick if they feel abstract, optional or imposed.

  • Communications don't always reach frontline teams
  • Rules and policies trigger resistance, not motivation

  • People tune out when they don't see what's in it for them

Our Solution

Meet people where they are: on the job

At &ranj, we bring behavioural change into context, where it’s most effective.

Our games aren’t “extra”. They’re designed to fit seamlessly into real-life work, whether digitally, physically, or a hybrid of both. 

Free consultation

Make change happen
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Step 1

Start with the outcome: what does success look like?

Before we design anything, we define the result you want to achieve. That could mean improving customer satisfaction scores, reducing safety incidents, increasing sales of key products, or raising internal engagement.

Once we know what success looks like, we identify the behaviours that will drive that outcome and when they need to happen in the flow of work.

 

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Step 2

Find out what’s in the way

We use the COM-B model to understand what’s stopping the right behaviour or helping it already.

  • Capability – do people know what to do, and how?
  • Opportunity – does their environment support the behaviour?
  • Motivation – do they want to do it? Do they see the value?
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Step 3

Co-design the game with your people

We don’t design in a bubble. We create the game with the people who will play it.

  • We test ideas with real teams
  • We design around their work, not next to it
  • We choose the right format: digital, hybrid, or offline

The result is a game that feels relevant, easy to join, and fun to play.

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Step 4

Test, improve, and scale when it works

We start small. We build a simple version of the game and try it out in real life. Then, we gather results, make adjustments where necessary, and then scale. When the game shows impact, we support rollout and connect it to your systems and structures.

 

See it in action

How Albert Heijn sparked entrepreneurial thinking across 100,000 employees through play

At &ranj, we collaborated with Albert Heijn (Dutch supermarket giant) to design Appie Aandeel, a mobile game that turns store departments into shareholders, trades real-time performance, and embeds commercial awareness into everyday tasks.

The result? Departments engaged in playful competition, driving creativity, ownership, and measurable sales growth.

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revenue growth on selected focus products

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higher weekly sales growth than comparable stores

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employees across the Netherlands with access to the game

stores played the game for 3 to 24 months

Why games work

Behaviour doesn’t change overnight. Habits take time. Drills don’t stick. That’s why we do things differently:

  • Human-focused design:

    We craft experiences around real needs and emotions.

  • Collaboration and play:

    Because people learn better together, not alone.

  • Intrinsic motivation:

    Lasting change happens when people want to act.

  • Worflows integration:

    Designed to fit into daily life, so it doesn't feel like extra work.

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Join the leading change makers

Roche BW
PWC BW
Ahold BW
VZ BW
Randstad BW
ANWB BW
Philips BW
LTP TENEA BW
Bosch BW
JJ BW
ABN AMRO BW
Wuppermann BW
DAF BW
ING BW
Rabobank BW
Sandvik BW

The collaborative atmosphere really stands out. It genuinely feels like we’re aligned as one team, aiming at shared goals. &ranj is excellent in adapting their communication to align with our specific way of working, consistently presenting clear ideas and suggestions. Their proactive approach makes our partnership smooth, enjoyable, and highly productive.

Sr. Learning Design Manager
Global Consulting Firm

Working with &ranj was a valuable experience. The structured project approach and the diverse, multidisciplinary team clearly showcased their expertise. I especially appreciated their professional collaboration style, openness, and innovative way of generating fresh ideas. Their transparency about roles and responsibilities created trust and made collaboration straightforward and effective.

Talent Marketing Manager
Global Pharmaceutical company

Our experience with &ranj was professional, friendly, and stimulating from the start. Their ability to deeply engage and challenge us as subject matter experts was extremely beneficial. While aligning our internal processes took time, their patience and transparency throughout this journey were impressive. Their clear focus on high-quality standards reinforced our confidence and enthusiasm to partner with them.

Head of Innovation
International Leadership Advisory

Get ahead with the right behaviors

 

  • Free consultation: Speak with our experts to discuss your needs.
  • Discovery: We analyze your goals and challenges to create the perfect solution.
  • Custom proposal: We deliver a tailored plan designed for success.

Book a free consultation today

Contact us

Your vision, our expertise

Free consultation,
no commitment

Over the last 25 years, we’ve helped organizations across all industries achieve real business results.

From better decisions to faster processes, we design assessments that deliver results.

Let's explore the impact we can make together

  • Get a good understanding of your needs
  • Present relevant case studies
  • Provide data-backed success stories
  • Develop an early business case for ROI

To show you how we've already made a difference for other companies just like yours.

Frequently Asked Questions

What is on-the-job gamification, exactly?

It’s the use of game mechanics to drive real behavioural change in the flow of daily work. No extra time required, just smarter nudges where and when it matters.

What kinds of behaviours can this approach influence?

From customer service to safety, collaboration, or commercial thinking. If it’s something people do at work, we can design for it.

How do you make sure the game works before scaling it up?

We always start small: with a lo-fi pilot co-designed with your team. That allows us to test, learn, and improve before rolling out at scale.

Will people actually play, and stick with it?

Yes, especially when they help shape it. Engagement is strong when the game is relevant, rewarding, and built into real work. And because behaviours become natural over time, the game often has a clearly defined endpoint.

Do we need to commit to a full rollout from the start?

No. You can start with a single team, store, or region. Once we’ve proven the impact, we can scale up together, confidently.

How do you measure success?

The game ties directly to your KPIs. We track behaviour and performance data, and can integrate AI tools for personalised feedback or deeper insight.

Does it work for a diverse team? Different ages, roles, education levels?

Yes. Our games are designed to be intuitive and inclusive, with simple mechanics and relatable scenarios that connect across a broad workforce.

Can it be used offline, or in places with limited tech?

Absolutely. We build for your context: digital, hybrid, or offline. That might be an app, a poster game, a leaderboard, or something else entirely.

Can this scale across multiple sites or teams?

Yes. We’ve delivered successful rollouts across hundreds of locations, with built-in flexibility for local adaptations where needed.

What role do managers play?

Managers often take on a light coaching or facilitator role, supporting the game’s momentum and reinforcing change through team culture, not top-down control.